MBL Branding Kit
Member Benefit #1

Exclusive MBL Branding Kit

As a licensed AMB chapter, you have exclusive authorization to use the Midnight Basketball League Program™ name, logo, and trademark. This kit contains everything you need to represent the brand correctly across all chapter materials.

Member Benefit #1 — Exclusive MBL Branding

Use of the MBL name, logo, and trademark for all chapter materials. This authorization is exclusive to licensed chapters in good standing. Unauthorized use is strictly prohibited.

Official Logos & Marks

Authorized versions of the AMB / MBL logo for all chapter use

AMB Primary Logo — White on Dark

Primary Logo — Reversed (White)

For use on dark backgrounds, black shirts, banners, and event signage.

AMB Logo — Color on Light

Primary Logo — Standard

For use on white/light backgrounds, letterhead, print materials, and documents.

Midnight Basketball League — 40th Anniversary 1986–2026

40th Anniversary Graphic — XL Years

Official 40th Anniversary congratulatory graphic. "Congratulations XL Years — Happy 40th Anniversary 1986–2026." Use for event programs, social media, banners, and anniversary materials.

Anniversary 1986–2026 Social Media
Midnight Basketball — The Alternative Logo

Logo — "The Alternative" (Color)

Full-color horizontal logo variant: Midnight Basketball — "The Alternative" with basketball graphic. For chapter merchandise, event programs, community flyers, and co-branded materials.

Color Horizontal Light Backgrounds
Midnight Basketball League Inc. — Official Seal (Black & White)

Official Seal — Black & White (Registered)

The official registered seal of Midnight Basketball League, Inc.® — "The Alternative" in black & white. Includes the moon, basketball, stars, and circular wordmark. Use for legal documents, official letterhead, certificates, and formal correspondence.

Black & White Registered ® Official Seal Print / Legal

Logo Usage Policy

The AMB / MBL logo may only be used by licensed chapters in good standing. Do not alter colors, proportions, or add effects. Always maintain clear space equal to the height of the "M" around all sides of the logo. For hi-resolution print files (EPS, AI, PDF), contact National HQ at compliance@midnight-basketball.org or amblpinc@gmail.com.

Approved Uses

  • Chapter flyers, event programs, and banners
  • Team jerseys with "MBL" or chapter name
  • Social media profile photos and cover images
  • Grant applications and donor materials
  • Press releases and media kits
  • Merchandise sold at chapter events
  • Website and email signatures

Prohibited Uses

  • Chapters whose license has lapsed or been revoked
  • Altered versions of the logo (color changes, stretching, effects)
  • Political campaign materials of any kind
  • Commercial products sold outside of chapter events without HQ approval
  • Materials that conflict with AMB's mission or code of ethics
  • Endorsements of businesses or products without HQ written approval

Official Color Palette

Primary and secondary brand colors with codes for print and digital

AMB Orange Primary Brand Color
AMB Black Primary Background Color
White Clean / Reversed Text
AMB Gold Accent / Secondary Orange
Dark Navy Secondary Dark Background

Typography Standards

Official fonts for all AMB chapter materials

Midnight Basketball
Barlow (900 Black) — Headlines, titles, display text, jersey names, event banners
Get Font
Association of Midnight Basketball — Empowering communities through sport, education, and opportunity since 1986.
Inter (400/600/700) — Body text, documents, captions, descriptions
Get Font

Hierarchy Rules

  • H1 / Event Titles: Barlow 900 — 36–72px
  • H2 / Section Heads: Barlow 900 — 24–36px
  • H3 / Subsections: Inter 700 — 18–24px
  • Body Copy: Inter 400 — 14–16px
  • Captions / Labels: Inter 600 — 11–13px
  • All-caps accent text: Inter 700 + letter-spacing 2px

Font Don'ts

  • Do not use Comic Sans, Papyrus, or decorative fonts
  • Do not mix more than 2 font families on one document
  • Do not use body text smaller than 11px in print
  • Do not use all-caps for body paragraphs

Branded Document Templates

Ready-to-use materials with correct MBL branding applied

MBL Official Letterhead

AMB-branded letterhead with logo, chapter name, and contact block for formal correspondence.

View & Copy

Event Flyer Template

Customizable event announcement template with MBL branding, game night format, and contact details.

View & Copy

Social Media Caption Pack

Ready-to-post captions for game nights, session launches, graduate spotlights, and anniversary posts.

View & Copy

Jersey & Uniform Spec Sheet

Official sizing and placement guide for MBL logo on jerseys, warmup gear, and chapter merchandise.

View & Copy

Event Banner Specs

Size guides and content requirements for 8ft step-and-repeat banners, pop-up banners, and court signage.

View & Copy

All Letter Templates

10 fully branded letter templates — contribution requests, official letters, invitations, and more.

Go to Templates

Brand Voice & Messaging

How to represent AMB in all written and verbal communications

Our Brand Voice

AMB communicates with authority, warmth, and urgency. We speak with the confidence of a 40-year institution while remaining deeply rooted in our communities. Our voice is never corporate or cold — we talk about real youth, real change, and real results.

Key Messaging Pillars

  • Legacy: 40 years of proven results — 1986 to 2026
  • Community: We meet youth where they are, when they need us most
  • Transformation: Basketball is the hook; life skills are the mission
  • Safety: 8 PM–1 AM — we fill the most dangerous hours with purpose
  • National: 16 chapters, 7 states, 24+ communities served

Approved Chapter Taglines

  • "Midnight Basketball League Program™ — Changing Lives, One Game at a Time"
  • "Where the Night Becomes an Opportunity"
  • "Building Tomorrow's Leaders Tonight"
  • "[City Name] Midnight Basketball League Program™ — Serving Our Community Since [Year]"
  • "Sports, Education, and Community — The AMB Way"
Strong AMB Voice

"Tonight, 85 young men in [City] chose the court over the corner. That's not just basketball — that's transformation. AMB's [City] Chapter is 40 years in the making, and we're just getting started."

Avoid This Tone

"Our organization provides recreational programming services to youth in our geographic service area during evening hours in an effort to reduce negative outcomes."

Chapter Naming Convention

  • Official: "Association of Midnight Basketball — [City] Chapter"
  • Shortened: "[City] MBL Chapter" or "[City] Midnight Basketball League Program™"
  • Do NOT use: "AMB [City]" without the word "Chapter"
  • Do NOT use the name without AMB National's written license
Branding Template

MBL Official Letterhead

MIDNIGHT BASKETBALL LEAGUE
[CHAPTER NAME] CHAPTER
[CHAPTER ADDRESS] | [PHONE] | [EMAIL]
www.midnight-basketball.org

Date: [DATE]

[RECIPIENT NAME]
[TITLE]
[ORGANIZATION]
[ADDRESS]

Dear [SALUTATION],

[BODY OF LETTER — Use this area for your chapter correspondence]

Sincerely,

[YOUR NAME]
[TITLE]
Association of Midnight Basketball — [CHAPTER NAME] Chapter

Association of Midnight Basketball | Licensed Chapter Network | www.midnight-basketball.org | Founded 1986 | 501(c)(3) Nonprofit
Branding Template

Event Flyer Template

ASSOCIATION OF MIDNIGHT BASKETBALL
MIDNIGHT
BASKETBALL
LEAGUE
[CHAPTER NAME] CHAPTER

YOU ARE INVITED!

[CHAPTER NAME] Midnight Basketball League Program™ is launching its [SEASON NUMBER] season!

📍 [FACILITY NAME & ADDRESS]
📅 Every [DAY OF WEEK] & [DAY OF WEEK] — Starting [START DATE]
🕗 8:00 PM – 1:00 AM

Who Can Join?

Young men and women, ages 13–24, living in [COMMUNITY NAME]

What You Get — FREE

🏀 Competitive Basketball League  |  📚 Education Workshops  |  💼 Job Training
❤️ Health Resources  |  🎭 Cultural Programs  |  👤 Case Management Support

Sign Up: [REGISTRATION LINK OR PHONE NUMBER]
Questions: [EMAIL]

Association of Midnight Basketball | [CHAPTER NAME] Chapter | www.midnight-basketball.org | 501(c)(3) Nonprofit — Serving Our Community Since [YEAR]
Branding Template

Social Media Caption Pack

GAME NIGHT ANNOUNCEMENT

🏀 TONIGHT at [FACILITY NAME]! Midnight Basketball is LIVE from 8PM–1AM. Come hoop, learn, and be part of something bigger. [CHAPTER NAME] MBL — doors open at 7:30. All ages 13–24 welcome. FREE entry! 🔥 #MidnightBasketball #AMB #[YourCity]Basketball #AMB40Years

SESSION LAUNCH

🚀 SEASON [#] IS HERE! [CHAPTER NAME] Midnight Basketball League tips off [DATE] at [FACILITY]. Sign up now — spots are LIMITED. Education. Employment. Basketball. Community. This is what [Your City] does 🏆 Link in bio to register. #MidnightBasketball #AMBChapter #[City]Youth

PARTICIPANT SPOTLIGHT

✨ SPOTLIGHT: Meet [FIRST NAME ONLY], a [CHAPTER NAME] MBL graduate who just landed his first full-time job after completing our Employment Workshop. This is WHY we play midnight basketball. 💪 Proud of you! #AMBSuccess #[City]Basketball #TransformingLives #AMB40Years

COMMUNITY IMPACT POST

📊 Did you know? Since [YEAR], [CHAPTER NAME] Midnight Basketball has served [NUMBER] youth in [COMMUNITY]. Tonight, while others sleep, we're building futures from 8PM to 1AM. 🌙 40 years strong — 1986 to 2026. #MidnightBasketball #AMB #CommunityFirst #[CityName]

40TH ANNIVERSARY

🎉 40 YEARS of Midnight Basketball! Since June 18, 1986 — when Dr. G. Van Standifer launched the first game in Glenarden, MD — AMB has been changing lives one game at a time. [CHAPTER NAME] is proud to be part of this legacy. #AMB40Years #MidnightBasketball #1986to2026 #Glenarden

DONATION / FUNDRAISING

💛 Help us keep the courts open! Your donation to [CHAPTER NAME] Midnight Basketball keeps our programs FREE for youth who need them most. Every dollar = one more night of safety, education, and opportunity. Donate at paypal.com/ncp/payment/WP5P9LX8RS3FY 🙏 #SupportAMB #MidnightBasketball #GiveBack #[City]Gives

Branding Spec

Jersey & Uniform Specifications

Required Jersey Elements

  • Front: "MBL" or chapter city name — Barlow 900, minimum 4 inches tall
  • Back: Player number — minimum 6 inches tall, contrasting color
  • Left chest (optional): AMB logo — minimum 2 inches wide
  • Colors: Must use at least one official AMB color (orange or black)

Approved Color Combinations

  • Black jersey / Orange lettering (primary)
  • White jersey / Orange + Black lettering (home alternate)
  • Orange jersey / Black lettering (special/alternate)
  • Custom colors with MBL branding elements (require HQ approval)

Ordering Guidance

  • Contact AMB National HQ for approved vendor list with discounted chapter pricing
  • Minimum order: 10 jerseys per team
  • Allow 3–4 weeks lead time before season start
  • Send mockup to HQ for brand approval before ordering if custom design

Vendor Discounts

AMB National has negotiated bulk pricing with several uniform suppliers. Contact compliance@midnight-basketball.org or amblpinc@gmail.com for the current vendor list and access codes.

Request Vendor List
Branding Spec

Event Banner Specifications

Standard Banner Sizes

  • Step & Repeat: 8ft × 8ft — AMB logo repeated in grid pattern, orange on black
  • Retractable Pop-Up: 33" × 80" — Portrait orientation, event details + logo
  • Court Side Banner: 3ft × 8ft horizontal — Sponsor + MBL branding
  • Entrance Banner: 4ft × 6ft — "Welcome to MBL [Chapter Name]" + logo

Required Content on All Banners

  • AMB / MBL logo (primary mark, minimum 6 inches wide)
  • Chapter name
  • Website: www.midnight-basketball.org
  • Year founded (e.g., "Est. [Year]") recommended

File Format Requirements for Print

  • Resolution: 150–300 DPI at final print size
  • Format: PDF (print-ready), AI, or EPS
  • Color mode: CMYK for print, RGB for digital display
  • Request print-ready logo files from HQ: compliance@midnight-basketball.org / amblpinc@gmail.com